Background
Pathfinder, a navigation app designed for outdoor enthusiasts, approached me to redesign their user experience. The app aimed to provide detailed hiking trails, real-time weather updates, and safety alerts, but users reported difficulty navigating the interface. The feedback highlighted a cluttered layout, poor readability in bright sunlight, and a lack of intuitive features for route planning.
Objective
To create a streamlined and visually clear user interface that supports quick decision-making and intuitive navigation, even in challenging outdoor environments.
Results
The redesigned Pathfinder app launched to overwhelmingly positive reviews, with a 45% increase in user retention within the first three months. Users praised the intuitive interface, enhanced visibility, and thoughtful features tailored to outdoor use.
