Background
Flowfit, a wellness tech startup, tasked me with redesigning their fitness tracker. Though feature-rich, the current device interface felt cluttered, complicating access to key metrics like hydration and heart rate. My goal was to streamline the user experience, making health data easy to access and enhancing Flowfit’s modern, wellness-focused brand.
Approach
After user interviews and competitive analysis, I focused on simplifying the interface, reducing information overload, and creating a smooth, intuitive navigation. Key metrics were made accessible with single taps and quick gestures, allowing users to access data without interrupting their workouts.
Results
The redesign boosted user satisfaction by 40%, with users citing ease of use and clarity as major improvements. Flowfit’s new design attracted positive attention from industry reviewers, solidifying its presence in the competitive wellness tech market.
